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Marketing Manager
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Job Description

This role drives end-to-end growth across both consumer app engagement and business pipeline development, combining performance marketing, lifecycle CRM, digital optimisation, and strategic partnerships to accelerate adoption and impact.

Responsibilities

App Growth & User Acquisition

  • Own and drive strategies to grow key app metrics including downloads, activation, retention, and repeat usage.
  • Plan and execute full-funnel acquisition campaigns across paid, owned, earned, and partner channels.
  • Optimise cost per acquisition (CPA), conversion rates, and budget efficiency through continuous channel performance management.
  • Develop campaign roadmaps that directly support product adoption and user growth goals.
  • Collaborate with product and design teams to enhance onboarding flows and overall user experience.

Lifecycle Marketing & CRM Journeys

  • Leverage CRM tools to build personalised customer journeys across onboarding, engagement, reactivation, and retention.
  • Execute segmented campaigns via push, email, in-app and other channels to improve loyalty and lifetime value.
  • Drive experimentation through A/B testing and user segmentation to continuously improve engagement outcomes.

 

B2B Demand Generation & Lead Development

  • Support B2B pipeline growth by developing and executing digital lead generation campaigns across channels such as LinkedIn, webinars, email, and content marketing.
  • Identify, qualify, and nurture potential business leads in collaboration with sales and business development teams.
  • Apply demand generation principles, conversion tracking, and reporting processes to improve lead acquisition efficiency.

 

Partnerships & Strategic Campaign Proposals

  • Support high-impact partnership initiatives that drive both consumer adoption and business growth.
  • Collaborate with external partners (e.g., merchants, banks, government agencies, platforms) to build co-marketing plans and joint campaigns.
  • Contribute to partnership proposals, go-to-market strategies, and campaign execution to deliver shared outcomes.

Market Insights & Performance Analytics

  • Conduct market research and competitive analysis to identify growth opportunities across both B2C and B2B segments.
  • Monitor KPIs including app acquisition, engagement, retention, ROI, as well as lead volume and lead acquisition cost.
  • Translate data insights into actionable campaign improvements and growth strategies.

 

Leadership

  • Mentor and support a high-performing marketing team across growth, CRM, and campaign execution.

 

Requirements
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in B2B marketing and app-marketing technology.
  • Proven experience in app marketing with a strong track record of driving user acquisition and engagement.
  • Strong analytical skills and ability to leverage data to make informed decisions and recommendations.
  • Proficiency in performance marketing tools (eg: Google Ads, Facebook business manager) and SEO tools (eg: Semrush. Google Trends) CRM systems.
  • Basic SEO knowledge and experience with experience with keyword research, analysis, and optimization will be advantageous.
  • Excellent project management and organizational tools with the ability to prioritize tasks.
  • Excellent communication and interpersonal skills.
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